As we navigate into what will hopefully be calmer seas in 2021, I wanted to let you know that we are working diligently to keep WorkBoat magazine, WorkBoat.com and the International WorkBoat Show up to the high standards that you have come to expect from the WorkBoat brand. Last year, through the Covid-19 shut-down, we continued to invest in technology, products, and solutions to provide marketing channels for the businesses we serve. Our goal is to both reach customers as well as create informational channels that keep our readers, website subscribers, and tradeshow attendees up to date on the latest news and trends affecting the industry. Again, this is what you expect from us and will continue to see from the WorkBoat team.
As we continue to evolve the WorkBoat brand, so too does the workboat community. In 2021, WorkBoat is partnering with the Business Network for Offshore Wind on the launch of WorkBoat + Wind, a new quarterly digital publication dedicated to the growing U.S. offshore wind market.
Speaking of what’s new, we successfully relaunched WorkBoat.com. The new design had been under development for several months, and it now has a more streamlined look and feel. In addition to the industry updates and expert analysis that we have always provided, the new site features video interviews, live webinars, special reports and much more. Become a member (for free) to discover all the updates and insights that commercial marine professionals need to know.
Finally, it has been said that from adversity comes innovation, and this could not ring truer than when discussing the launch of WorkBoat’s new digital content series — The WorkBoat Think Tank. Historically one of the most popular features at the International WorkBoat Show, the program has been retooled as a series of monthly high impact, interactive webinars that will provide both innovation and conversation leading up to the WorkBoat Show in 2021. From “Doing Business with the U.S. Military” to “Operating on the Wind Farm,” we are thrilled to be able to offer up a place for our readers to regularly engage with important industry-related content.
The marketing channels we offer our advertisers and exhibitors combined with the diverse cross section of the workboat industry that we cover for our readers — shipbuilding, tugs, inland and coastal waterways, offshore oil and gas, offshore wind energy, passenger vessels, the military market, and government agencies such as the Coast Guard, Army Corps of Engineers, NOAA and others — continues to help us unite the WorkBoat community and be there when you need us, as we have been during Covid-19 and will continue to be in the future.
The WorkBoat Brand by the numbers:
- 25,000+ magazine subscribers
- 28,000+ newsletter subscribers
- 800+ exhibiting companies and 1,000s of products on display at the International WorkBoat Show taking place Dec. 1 – 3, 2021, in New Orleans, La.
- 6,000+ attendees with buying power of 8.3 billion dollars at the International WorkBoat Show
- Website traffic of 600,00 users with nearly 1.4 million page views
- Webinar participation averaging 500 participants and rising
Whether you are looking for the latest industry news or trends and ideas on how to market your product, the WorkBoat brand will continue to strive to meet your business needs.
Thank you as always for your support.
Bob Callahan
Publisher/Group Vice President
WorkBoat Magazine
WorkBoat.com
