Establish your brand. Reach your customers. Grow your business.

Consistent advertising is the cornerstone of a successful marketing plan. Through both industry highs and lows it’s imperative your brand stay in front of your customer base. When building your advertising plan it is important to remember an ad is only as good as the publication or website displaying it. With more than 70 years of experience, a seasoned staff and a highly qualified audience, advertising with WorkBoat will give you the reach you need to keep a competitive edge and maximize your visibility.

Our audience can be your customers.

WorkBoat is the only publication dedicated exclusively to the U.S. workboat market. With over 26,000* magazine subscribers and 29,000 eNewsletter subscribers — and with deep penetration in the Gulf states — WorkBoat is well known as THE leading source of market information for U.S. operators.

Tap into the buying power

WorkBoat readers are a powerful buying force representing $8.3 BILLION in purchasing power annually. Advertising in WorkBoat will give your brand the unwavering exposure you need to nurture potential customer relationships. Seventy-three percent of our readers keep copies of the magazine for future reference and 94% have taken an action as a result of reading an advertisement in WorkBoat*

Reader Demographics
By Region:

North Atlantic 3,570
Central 2,488
South Atlantic 2,407
Gulf Coast 11,376
West 5,055
By Primary Occupation:

Vessel Owner/Operator 47%
Independent Professional 26%
Government/Education 10%
Yard Owner/Manager 10%
Offshore Drilling/Mining Contractor 4%
WorkBoat BPA Statement, December 2017. WorkBoat magazine is audited by a 3rd party so you can be assured that each copy is going where we say it is. A copy of the current audit statement is available on HERE.

Unless otherwise footnoted, all data in this report is publisher’s own data

Workboat Vessel Coverage
Anchor-handling tug/supply boat
Crew/Supply Boat
Hydrographic Survey Boat
Platform Supply Vessel
Seismic Boat
Supply Boat
Utility Boat
Line Handling Boat
Harbor Tug
Inland Tug
Integrated Tug Barge
Ocean Tug
Tractor Tug
Coastal Barge
Ocean Barge
Inland Barge
Charter Boat
Cruise Vessel
Dinner Boat
Dinner-Cruise Vessel
Excursion Boat
Fast Ferry
Car Ferry
Car-Passenger Ferry
Gaming Vessel
Construction and Maintenance Vessel
Pilot Boat
Police Boat
Pollution Control Boat
Search and Rescue Boat
Utility Boat
Sightseeing Boat
Water Taxi
Whale Watching
Buoy Tender
Motor Life Boat
Patrol Boat
Survey Boat
Utility Boat
Ice Breaker
Commercial Dive Boat
Standby-Rescue Boat
Salvage Vessel
Oil Spill Response Vessel (OSRV)
Display Ad Configurations

Ad Configurations

WorkBoat Ad Configurations

Ad Specifications
Full page bleed size: 8 3/8″ x 11 3/8″. Keep live matter including text a minimum of 3/16″ from the trim edges of 8 1/8″ x 10 7/8″.

Inserts: National and regional inserts available. Call your sales representative for a quote. Card inserts must be supported by a run-of-book ad.

Preferred Positions: Available at 15% above earned space rate.

Sizes and Dimensions (for live matter):

Unit Vertical
(width x height)
(width x height)
Full Page 7″ x 10″ (non-bleed)
8-3/8″ x 11-3/8″ (full bleed)
2/3 Page 4-9/16″ x 10″ 7″ x 6-1/2″
1/2 Page 3-5/16″ x 10″ 7″ x 4-7/8″
1/2 Page Island 4-1/2″ x 7″
1/3 Page 2-3/16″ x 10″ 7″ x 3-1/4″
1/3 Page Square 4-9/16″ x 4-7/8″
1/4 Page 3-5/16″ x 4-7/8″ 7″ x 2-3/8″
1/6 Page 2-3/16″ x 4-7/8″ 4-9/16″ x 2-5/16″


Two-page spread size: 11-1/8”H x 16-1/2”W.
Spread trim size:
10-7/8”H x 16-1/4”W.

Keep live matter including text a minimum of 3/8” from trim edges. Copy other than headline type should not cross gutter crossover. When supplying files for spreads in two pieces, add 1/4” bleed for the gutter in a spread.

Production Charges will be incurred for file preparation, or other services that may be required by the Publisher to make the ad plate ready. If supplied material does not meet size specifications or arrives without an approved color proof, charges may be incurred for resizing the ad or providing an approved color proof for press match.

Proofs: If requested, digital files must be submitted 7 days prior to ad close date. All corrections on proofs are due by closing date. Proofs are provided by request only for ads requiring production work.

Bleeds: No charge for bleeds. Keep live matter 3/8″ away from trim edges.

Preferred File Format: High resolution, print-ready PDF

Other acceptable formats:

Adobe inDesign – Must include all postscript printer and screen fonts.

For supporting graphics, logos, and art, we accept:

Adobe Illustrator (v11.0 and higher) eps/ai (PC or Mac) All fonts should be converted to outlines, all logos should be embedded.

Adobe Photoshop (v9.0 and higher) eps/tiff/pcx (PC or Mac). Text should be created in separate vector based program for optimum resolution.

Adobe Acrobat PDF (v7.0 and higher)

Ads requiring design or other production work must be received by publisher by Ad Space Closing Date.

Online Opportunities & Pricing

Site Display Advertising offers affordable campaigns for any budget, based on your specific advertising strategy. We will connect you with commercial marine buyers eager to learn about the latest products, services and equipment in the market.

 Unit Size (pixels) Max file weight Cost Geographic, Page, or Content Specific
Leaderboard 728w x 90h 40K $55/CPM Add $20/ M, 5K minimum purchase
Medium Rectangle 300w x 250h 40K $65/CPM Add $20/ M, 5K minimum purchase
Mid-Page Rectangle 300w x 250h 40K $75/CPM Add $20/ M, 5K minimum purchase
3:1 Rectangle 300w x 100h 40K $45/CPM Add $20/ M, 5K minimum purchase

Enewsletter Advertising

WorkBoat e-news is the weekly newsletter that delivers the latest commercial marine news and information to opt-in subscribers for free. Put your message directly in front of commercial marine buyers with a display ad in the widely read, highly anticipated newsletter. + Frequency: 2x per Week + Circulation: 29,900 (as of August 2015)

 Unit Size (pixels) Max file weight Cost per newsletter Frequency Discount Frequency Discount
Leaderboard 728w x 90h 40K $500 12 issues $5,000 1
Medium Rectangle 300w x 250h 40K $350 12 issues $3,500 2
3:1 Rectangle 300w x 100h 40K $250 12 issues $2,500 2
Sales Contacts by Region

Reserve Your
Advertising Schedule Now!


Display Advertising

Kristin Luke

National Sales Manager
Phone: 207-842-5635

Mike Cohen

Southern U.S., Mexico,
Central & So. America
Phone: 207-842-5439

Wendy Jalbert

Production & Advertising
Phone: 207-842-5616


Download the 2018 Editorial Calendar