Establish your brand. Reach your customers. Grow your business.

Consistent advertising is the cornerstone of a successful marketing plan. Through both industry highs and lows it’s imperative your brand stay in front of your customer base. When building your advertising plan it is important to remember an ad is only as good as the publication or website displaying it. With more than 70 years of experience, a seasoned staff and a highly qualified audience, advertising with WorkBoat will give you the reach you need to keep a competitive edge and maximize your visibility.

Our audience can be your customers.

WorkBoat is the only publication dedicated exclusively to the U.S. workboat market. With over 26,000* magazine subscribers and 29,000 eNewsletter subscribers — and with deep penetration in the Gulf states — WorkBoat is well known as THE leading source of market information for U.S. operators.

Tap into the buying power

WorkBoat readers are a powerful buying force representing $8.3 BILLION in purchasing power annually. Advertising in WorkBoat will give your brand the unwavering exposure you need to nurture potential customer relationships. Seventy-three percent of our readers keep copies of the magazine for future reference and 94% have taken an action as a result of reading an advertisement in WorkBoat*

Reader Demographics
By Region:
North Atlantic 3,722
Central 2,139
South Atlantic 3,036
Gulf Coast 11,328
West 4,659
By Primary Occupation:

Vessel Owner/Operator 50%
Independent Professional 25%
Government/Education 10%
Yard Owner/Manager 8.5%
Offshore Drilling/Mining Contractor 3.4%

WorkBoat BPA Statement, June 2016. WorkBoat magazine is audited by a 3rd party so you can be assured that each copy is going where we say it is. A copy of the current audit statement is available on HERE.

Unless otherwise footnoted, all data in this report is publisher’s own data

Workboat Vessel Coverage

Anchor-handling tug/supply boat
Crew/Supply Boat
Hydrographic Survey Boat
Platform Supply Vessel
Seismic Boat
Supply Boat
Utility Boat
Line Handling Boat
Harbor Tug
Inland Tug
Integrated Tug Barge
Ocean Tug
Tractor Tug
Coastal Barge
Ocean Barge
Inland Barge
Charter Boat
Cruise Vessel
Dinner Boat
Dinner-Cruise Vessel
Excursion Boat
Fast Ferry
Car Ferry
Car-Passenger Ferry
Gaming Vessel
Construction and Maintenance Vessel
Pilot Boat
Police Boat
Pollution Control Boat
Search and Rescue Boat
Utility Boat
Sightseeing Boat
Water Taxi
Whale Watching
Buoy Tender
Motor Life Boat
Patrol Boat
Survey Boat
Utility Boat
Ice Breaker
Commercial Dive Boat
Standby-Rescue Boat
Salvage Vessel
Oil Spill Response Vessel (OSRV)

Display Ad Configurations

Ad Configurations

WorkBoat Ad Configurations

Ad Specifications

Full page bleed size: 8 3/8″ x 11 3/8″. Keep live matter including text a minimum of 3/16″ from the trim edges of 8 1/8″ x 10 7/8″.

Inserts: National and regional inserts available. Call your sales representative for a quote. Card inserts must be supported by a run-of-book ad.

Preferred Positions: Available at 15% above earned space rate.

Sizes and Dimensions (for live matter):

Unit Vertical
(width x height)
(width x height)
Full Page 7″ x 10″ (non-bleed)
8-3/8″ x 11-3/8″ (full bleed)
2/3 Page 4-9/16″ x 10″ 7″ x 6-1/2″
1/2 Page 3-5/16″ x 10″ 7″ x 4-7/8″
1/2 Page Island 4-1/2″ x 7″
1/3 Page 2-3/16″ x 10″ 7″ x 3-1/4″
1/3 Page Square 4-9/16″ x 4-7/8″
1/4 Page 3-5/16″ x 4-7/8″ 7″ x 2-3/8″
1/6 Page 2-3/16″ x 4-7/8″ 4-9/16″ x 2-5/16″


Two-page spread size: 11-1/8”H x 16-1/2”W.
Spread trim size:
10-7/8”H x 16-1/4”W.

Keep live matter including text a minimum of 3/8” from trim edges. Copy other than headline type should not cross gutter crossover. When supplying files for spreads in two pieces, add 1/4” bleed for the gutter in a spread.

Production Charges will be incurred for file preparation, or other services that may be required by the Publisher to make the ad plate ready. If supplied material does not meet size specifications or arrives without an approved color proof, charges may be incurred for resizing the ad or providing an approved color proof for press match.

Proofs: If requested, digital files must be submitted 7 days prior to ad close date. All corrections on proofs are due by closing date. Proofs are provided by request only for ads requiring production work.

Bleeds: No charge for bleeds. Keep live matter 3/8″ away from trim edges.

Preferred File Format: High resolution, print-ready PDF

Other acceptable formats:

Adobe inDesign – Must include all postscript printer and screen fonts.

For supporting graphics, logos, and art, we accept:

Adobe Illustrator (v11.0 and higher) eps/ai (PC or Mac) All fonts should be converted to outlines, all logos should be embedded.

Adobe Photoshop (v9.0 and higher) eps/tiff/pcx (PC or Mac). Text should be created in separate vector based program for optimum resolution.

Adobe Acrobat PDF (v7.0 and higher)

Ads requiring design or other production work must be received by publisher by Ad Space Closing Date.

2017 Advertising Rates

Black & White*

12x 7x 4x 1x
Full page 2,905 3,320 3,735 4,150
2/3 Page 2,470 2,825 3,175 3,530
1/2 Page Island 2,325 2,655 2,990 3,320
1/2 Page 2,180 2,490 2,805 3115
1/3 Page 1,510 1,730 1,945 2,160
1/4 Page 1,220 1,395 1,570 1,745
1/6 Page 870 989 1,120 1,245

Four Color*

12x 7x 4x 1x
Spread 6,805 7,635 8,465 9,295
Full page 3,900 4,315 4,730 5,145
2/3 Page 3,465 3,820 4,170 4,525
1/2 Page Island 3,320 3,650 3,985 4,315
1/2 Page 3,175 3,485 3,800 4,110
1/3 Page 2,300 2,520 2,735 2,950
1/4 Page 2,010 2,185 2,360 2,535
1/6 Page 1,660 1,785 1,910 2,035

Cover Rates*

12x 7x 4x 1x
C2 4,770 5,310 5,850 6,390
C3 4,480 4,980 5,475 5,975
C4 4,920 5,480 6,040 6,600


4-C charge 1/2 page and larger: $995
4-C charge 1/3 page and smaller: $790
2-C charge full page or fractional: $395
PMS color charge full page or fractional: $445

*These rates are valid through December 31, 2017.

2017 Advertising Planning Calendar

Advertising Planning Calendar

Issue Special Feature Vessel Report Highlights Tradeshow Advantage Ad Close Materials Due Mail Date
Jan ’17 Wind & Hybrid Power Wind Farm Gensets OMSA Jan 2017, New Orleans, LA
Electric & Hybrid Marine World Expo Jan 16-18, Tampa, FL
Nov 11 Nov 18 Dec 29
Feb ’17 Passenger Vessels Tugs Cooling Systems Maritrends Jan 29 – Feb 1, Seattle, WA
World Trade & Transport Conference Feb 22-24, New Orleans, LA
Dec 9 Dec 16 Jan 20
Mar ’17 Diesel Engines Construction Survey Lighting Commercial Marine Expo March 15 – 16, Providence, RI Jan 20 Jan 27 Feb 24
Apr ’17  Marine Training Towboats Waterjets OMSA Apr 2017, New Orleans, LA Feb 21 Feb 24 Mar 23
May ’17 Offshore Update Offshore Service Vessels Wireless Connectivity American Waterways Operators Spring Convention Apr 25-27, Washington DC
Offshore Technology Conference May 1-4, Houston, TX
Mar 17 Mar 24 Apr 20
June ’17 Yearbook RIBs Cordage Inland Marine Expo May 22-24, St Louis, MO
Nor-Shipping May 30 – June 2, Oslo, Norway
SeaWork Southampton, England Jun 13-15, Southampton, UK
Vigor Seattle Maritime Festival June 16-18, Seattle, WA
Apr 14 Apr 21 May 18
July ’17 Inland Waters Barges Marine Finance Marine Money Week Jun, New York City, NY
OMSA July 2017, New Orleans, LA
May 12 May 19 Jun 16
Aug ’17 Military Patrol Boats VHF Jun 9 Jun 16 Jul 14
Sep ’17 Diesel Directory Oil Spill Response Vessels Winches National Waterways Conference Annual Meeting Sep 2017 Jul 14 Jul 21 Aug 18
Oct ’17 Boatyards/ Shipyards Ice-Breakers Welding OMSA Oct 2017, New Orleans, LA
IBEX Oct 2017
American Waterways Operators Fall Convention Oct 11-13, Boston, MA
Aug 11 Aug 18 Sep 15
Nov ’17 Pacific Marine Expo Ferries AIS SNAME Nov 2017
Clean Gulf Nov 2017, Tampa, FL
Europort Nov 7-10, Rotterdam, The Netherlands
Pacific Marine Expo, dates TBDSeattle, WA
Sep 15 Sep 22 Oct 20
Dec ’17 International WorkBoat Show Boatbuilding Index Top 10 Stories International WorkBoat Show Nov 29 – Dec 1, New Orleans, LA Oct 6 Oct 13 Nov 17
Jan ’18 Wind & Hybrid Power Research Vessels Vessel Design- exteriors OMSA Jan 2018, New Orleans, LA
Electric & Hybrid Marine World Expo Jan 2018, Tampa, FL
Maritrends Jan 2018, TBD
Fish Canada WorkBoat Canada Jan 2018, Moncton, NB
Nov 10 Nov 15 Dec 28
Feb ’18 Passenger Vessels Excursion Vessels Vessel Design- interiors World Trade & Transport Conference Feb 2018, New Orleans, LA Dec 8 Dec 15 Jan 19
Online Opportunities & Pricing

Site Display Advertising offers affordable campaigns for any budget, based on your specific advertising strategy. We will connect you with commercial marine buyers eager to learn about the latest products, services and equipment in the market.

 Unit Size (pixels) Max file weight Cost Geographic, Page, or Content Specific
Leaderboard 728w x 90h 40K $55/CPM Add $20/ M, 5K minimum purchase
Medium Rectangle 300w x 250h 40K $65/CPM Add $20/ M, 5K minimum purchase
Mid-Page Rectangle 300w x 250h 40K $75/CPM Add $20/ M, 5K minimum purchase
3:1 Rectangle 300w x 100h 40K $45/CPM Add $20/ M, 5K minimum purchase

Enewsletter Advertising

WorkBoat e-news is the weekly newsletter that delivers the latest commercial marine news and information to opt-in subscribers for free. Put your message directly in front of commercial marine buyers with a display ad in the widely read, highly anticipated newsletter. + Frequency: 2x per Week + Circulation: 29,900 (as of August 2015)

 Unit Size (pixels) Max file weight Cost per newsletter Frequency Discount Frequency Discount
Leaderboard 728w x 90h 40K $500 12 issues $5,000 1
Medium Rectangle 300w x 250h 40K $350 12 issues $3,500 2
3:1 Rectangle 300w x 100h 40K $250 12 issues $2,500 2
Sales Contacts by Region

Reserve Your
Advertising Schedule Now!



Download the 2018 Editorial Calendar