Soft drink giant Pepsi kicked off its summer marketing campaign by floating a giant inflated pink flamingo around New York City Monday.
The stunt was a reference to the soda maker’s “Always Pool Ready” advertising slogan, tied into a social media marketing campaign, followed in the evening by a party at Manhattan’s Pier 17 with social media personalities DJ Khaled and Chrissy Teigen.
Similar inflated figures floated Monday in Los Angeles, Calif., from Long Beach to Malibu, on Biscayne Bay at Miami, and at the Navy Pier in Chicago.
