Access the WorkBoat Brand Media Kit and Exhibiting Information

WorkBoat is the only media brand dedicated exclusively to the U.S. commercial marine market — covering everything from inland towboats and offshore service vessels to dredges, passenger vessels, and emerging offshore wind. Our collective audience represents close to $10 billion in purchasing power annually, and our portfolio — WorkBoat Magazine, WorkBoat.com, and the International WorkBoat Show — offers reach that is truly unrivaled in this industry.

76% of our readers are involved in purchasing decisions, and 83% take action after seeing an ad in WorkBoat Magazine, the WorkBoat eNewsletter, or WorkBoat.com. You won't find that concentration of qualified buyers anywhere else in this market.

WorkBoat is the only publication dedicated exclusively to the U.S. workboat market, with deep penetration in the Gulf states. We are the leading source of market information for U.S. workboat operators. Our audience spans every level of the industry — from C-suite executives and fleet managers to port captains, vessel operators, and shipyard procurement leads. Specifically, WorkBoat reaches:

• Operations managers and fleet owners responsible for day-to-day vessel activities
• Purchasing decision-makers specifying engines, propulsion, electronics, deck equipment, and more
• Naval architects and marine engineers involved in newbuilds and major repairs
• Shipyard and vessel construction professionals
• Offshore energy operators — OSV, crew transfer, and wind farm support
• Passenger vessel and ferry operators
• Government and military maritime professionals

With 25,000 magazine subscribers, 28,000 eNewsletter subscribers, 45,000 social media followers, and an average monthly reach of 114,430, WorkBoat connects you directly with the buyers who have real budget authority.

WorkBoat offers three core ways to reach your buyers — in print, online, and face-to-face — so you can build a media plan that supports your brand all year long:

• Print magazine — full page, half page, spread, and premium cover positions in WorkBoat Magazine, distributed to 25,000+ qualified subscribers
• Digital display — high-visibility placements across WorkBoat.com, which delivers 95,000 average monthly page views and 19,731 average digital impressions
• eNewsletter sponsorships — targeted placements delivered directly to 28,000+ subscriber inboxes
• Sponsored content & native advertising — editorial-style content that positions your brand as a subject-matter expert
• Webinar sponsorships — align your brand with high-value, lead-generating virtual events on topics your buyers care about
• Event sponsorships & exhibiting — the International WorkBoat Show, Pacific Marine Expo, and Underwater Intervention

Download the full media kit for rate cards, specs, and availability.

The International WorkBoat Show is North America's largest commercial marine trade event. Each year, over 15,000 industry professionals come together to network, discover new products, and learn about evolving issues affecting the industry — from expert speakers, innovative exhibitors, and each other.

Exhibiting at the show is the most efficient way to hear what your commercial marine customers need from you right now, make genuine connections, showcase your latest products or services, and get meaningful feedback from purchasers and end users. Even if you're not exhibiting, WorkBoat offers show-specific advertising and sponsorship packages — including show preview placements and eNewsletter sponsorships timed to registration periods — that put your brand in front of attendees before they hit the floor.

Contact our sales team for current show sponsorship availability and pricing.

WorkBoat covers the full spectrum of equipment that keeps commercial vessels running — which means your ad appears alongside editorial content directly relevant to your buyers' purchasing decisions. Categories include:

• Engines (inboard and outboard), propulsion systems, waterjets, and marine transmissions
• Deck machinery — winches, capstans, and mooring equipment
• Electronics, navigation, radar, and satellite communications
• Gensets, lighting, and cooling systems
• Coatings, cordage, and hull materials
• Fire suppression, life rafts, and safety equipment
• Wireless connectivity, drones, and autonomous technology
• Hybrid and green propulsion systems

If your product touches a commercial vessel, WorkBoat is the right editorial environment to reach the people buying it.

WorkBoat covers every major segment of the U.S. commercial marine market, including:

• Tugs, towboats, and inland waterway operations
• Offshore service vessels (OSVs), platform supply vessels (PSVs), and crew transfer vessels (CTVs)
• Dredges and marine construction
• Passenger vessels, ferries, and excursion boats
• Shipbuilding, repair, and refit
• Offshore wind farm support vessels (WFSVs)
• Government, military, and Coast Guard vessels
• Research and subsea vessels

That breadth — combined with 75+ years of editorial credibility — means WorkBoat readers trust our coverage and engage with the brands that appear in it.

WorkBoat Magazine publishes 12 issues per year. Each issue has a special feature, vessel report focus, and highlight topic — aligning your placement with the right issue puts your ad directly in front of readers actively reading about your category. Download the full media kit for materials due dates, mail dates, and bonus distribution details at each issue. Contact our sales team to discuss which issues align best with your campaign goals.

WorkBoat Magazine and WorkBoat.com are the only maritime media resources dedicated exclusively to the U.S. commercial marine market. General maritime publications spread their audience across international shipping, port logistics, and other sectors. WorkBoat goes deep on the specific vessels, regulations, technologies, and operators that define the U.S. workboat industry.

Our editorial team doesn't just republish press releases — we add the technical details, specifications, and context that industry professionals rely on to make decisions. That editorial rigor has earned WorkBoat the trust of its readers for more than 75 years, and it's what makes our audience so valuable to advertisers.

Fill out the form on this page to receive the full WorkBoat Media Kit, including rate cards, audience demographics, the editorial calendar, and digital specs. A member of our sales team will follow up.

You can also reach us directly at +1 207-842-5500 or visit our contact page.