Navico – the world’s largest manufacturer of marine electronics and parent company to the Lowrance, Simrad, B&G, and GoFree brands – has named Nicolas Quéru the new head of the company’s worldwide commercial marine division, succeeding Jose Herrero.
Quéru, 35, has been promoted to executive vice president managing director and tasked with driving growth for the marine electronics group. A French Native residing in Oslo (Norway), Quéru has extensive experience in international business management, including more than eight years in management consulting at Oliver Wyman and Bain & Company leading assignments in strategic planning, customer loyalty, distribution strategy and sales excellence, Navico said.
“Nicolas has successfully established and developed the EMEA business, with a competent team, a clear growth strategy and solid sales momentum,” said Leif Ottosson, Navico CEO. “We would like to place on record our thanks to Jose for his contribution to the group and wish him well for the future. Nicolas is a worthy successor who will drive the company’s very focused strategy targeting retrofit and newbuilding, predominantly in the light commercial marine sector, where our portfolio of integrated solutions has become highly competitive.”
“I am delighted to take up this role at a time when Navico’s Commercial Division is intensifying efforts to demonstrate its track record and Simrad-branded solutions to ship-owners and managers, as well as galvanizing the network of partner dealers and distributors,” said Quéru. “I’m also looking forward to continuing to support Leif in driving the ambitious M&A agenda that will take Navico’s Commercial Division and the Simrad brand to a world leading position in commercial marine.”
In addition, Stephen Davis has been appointed Simrad global brand director within Navico’s marketing team to help develop the Simrad brand in both recreational and commercial markets.
“I’m very excited to be working on such a great range of products produced by the Simrad brand both in the recreation and commercial sides of the business,” said Davis. “There is so much that can be offered to customers across both sectors including high-tech digital integration throughout the marine industry that will change the way we think about marine technology for a long time to come.” Prior to Simrad, Davis’s most recent position was with American Airlines, where he led global marketing strategy, based in the UK and the U.S.