Advances in modern technology continue to shape the way we run our businesses. New digital data-collection capabilities, from artificial intelligence to algorithms that identify dynamic pricing and shopping trends, provide industries with a wealth of data points. But how does data collection drive certain aspects of your operations, particularly when focusing on operational safety and efficiency?
When you consider critical data that impacts real-time decision-making, it’s easy to argue that the most important information relates to vessel operations. When systems process data such as engine temperatures, fuel efficiency, oil pressure, and other equipment-performance indicators, operators gain insight into what’s happening “under the hood.” This allows captains and crew to navigate safely, confident that the vessel is performing at optimal levels.
Shifting to data collection that influences shoreside business decisions, we see opportunities in vessel and fleet tracking. What was once limited to automatic identification system data or to domestic ports using Coast Guard vessel traffic services is now available to private operations. This expanded access allows businesses to better manage their fleets and overall operations.
Building on these two areas is a third data-collection point: the safety and operating performance of the business. Traditionally, this data is used to measure and monitor the performance of vessels, operations, and crew — identifying trends and informing corrective actions to address negative patterns. These insights may lead to new policies, procedures, training requirements, or equipment needs.
While modern technology allows businesses to operate more efficiently, one of the most important considerations in any data-collection system comes down to two factors: (1) the accuracy of the data and (2) the timeliness of data input. When either of these elements falters — whether due to inaccurate information or delays — you cannot fully benefit from or rely on the data presented through your portals, dashboards, or reports.
Your biggest hurdle in maximizing data collection to drive operational efficiency and performance is overcoming the principle of “garbage in, garbage out.” Clear that hurdle, and you can truly use data to support real-time performance and operational excellence.
