Phil Keeter, a marine retail pioneer for over 50 years, has joined Norman-Spencer Agency Inc.’s marine insurance services division as vice president of dealer services.
Keeter began his career by opening his Tulsa, Okla. dealership in 1959. In 1972, with 12 other dedicated dealers, Keeter recognized the need to band together marine retailers for the betterment of their industry and formed the Marine Retailers Association of the Americas, the agency says.
After 23 years as MRAA president, he retired in 2011, but his loyalty to the marine industry continues with Norman-Spencer. As vice president of dealer services, the Dayton, Ohio-based agency says, Keeter will provide dealers with the opportunity to realize untapped revenues and significant savings available only through Norman-Spencer’s exclusive dealer programs.
“It has been my privilege for the last 25 years to work with dealers and recognize their needs. Their necessity for additional profit centers and cost controls for their businesses in the insurance arena have always been very apparent,” says Keeter in a Norman-Spencer press release. “By joining the national leader in consumer and commercial marine insurance, I will be able to help dealers achieve new and unrealized profits. Norman-Spencer has been the exclusive, committed provider and sponsor for dealer efforts for 25 years and it is my honor to join their team.”
“Phil has been a friend and a valued business partner for a quarter-century,” says Paul Norman, Norman-Spencer’s CEO. “It is a natural progression for Phil to join our team, and to continue his relentless efforts to provide every dealer with the ability to pursue new ways of earning revenue, especially in these trying times for the industry.”