I must confess that I usually don’t pay a lot of attention to most press releases. As one who gets a slew of these would-be-attention-grabbers every day, if I don’t know the company or the product, it usually takes something out of the ordinary to catch my eye.
One recent headline immediately did just that:
COAST GUARD FOUNDATION ANNOUNCES PARTNERSHIP WITH OFFSHORE ALE AND ITS ‘PINTS WITH PURPOSE’ PROGRAM
Most of the time, I could probably bounce right over a Coast Guard Foundation press release, sorry to say. Often they seem to be about expensive fund-raising dinners somewhere on the other coast. But Offshore Ale and ‘Pints with Purpose’? Hey, if you love beer like I love beer, you have to check that out.
You might think that all pints have purpose, but the Offshore Ale pints in question also represent a donation to the Coast Guard Foundation. Offshore Ale, which is a microbrewery on Martha’s Vineyard in Massachusetts, has pledged a small percentage of its sales for one million pints to fund the Coast Guard Foundation’s Enlisted Education Grants initiative. One million pints. One for every person rescued by the Coast Guard since its creation.
The program started a few years and about 200,000 pints ago. Donations have been about $2,300 to date or a little more than a penny a pint. In Bill Gates terms, this isn’t a lot of money, but it’s certainly needed and well used, according to a short video on the foundation’s website. (There’s also a longer but very interesting video on the website about the new Leadership 44 training sailboats used at the Coast Guard Academy.)
Unfortunately for me, Offshore Ale isn’t sold outside of New England, so I can’t quaff and contribute to this particular million-pint campaign. But I will be in New Orleans this fall for the WorkBoat Show, and I look forward to trying some Abita Save Our Shore Weizen Pils. Abita Brewing Co. is donating 75 cents from the sale of every bottle of SOS to environmental restoration in the aftermath of the Deepwater Horizon spill.