NEW YORK – The East River Ferry, serving in New York City, since its outset last year has done its best to stay relevant with the sorts of younger riders who live in the parts of Brooklyn and Long Island City the ferry serves. To that end, they’ve announced any number of competitions to drive interest, including one that ended just yesterday to win tickets to a Jane’s Addiction concert on the Williamsburg waterfront in Brooklyn.
However, the premiere competition is in conjunction with L Magazine as part of the East River Ferry’s partnership in Summerscreen in McCarren Park in Williamsburg. The video contest, won now in back to back years by John Cirillo, who says he rides the ferry a minimum of two days a week, asked riders to “show how you interact with the East River Ferry and the neighborhoods it serves.”
Cirillo decided to imagine an encounter with a long-lost Italian relative, and you can see the results here for yourself:
Cirillo won a year of free riding for his efforts.
We don’t know if it’s the contests or some other kind of marketing effort, but something is definitely working. After initially projecting just over 400,000 annual riders, the East River Ferry has seen more than 1,000,000 riders in its first year. The ferry features double-decker catamarans that hold 149 passengers, plus a small number of bicycles.