Mustang Survival announces new sales directors for North America

Mustang Survival announces the appointments of Michael Grupa and Brian Milligen as sales directors for two of the company’s North American endeavors.

To support current and planned growth initiatives in U.S. target markets, Grupa will transition from his current role as director of Business Development, Professional, to join the sales team as director of sales, U.S. Professional & Military Major Accounts.

Grupa joined Mustang Survival in 2009 and the company says he has been instrumental in shifting Mustang’s focus from selective markets in the first responder and commercial/ industrial marine categories to becoming an industry leader and full-line supplier of flotation and thermal protection products in these market categories.

Also driven by shifting conditions in the recreational market, Mustang has promoted Brian Milligen from Canadian national sales manager to director of sales, U.S. Recreation & Canada Recreation/Professional markets.

“Our sales team will benefit from Mike’s many years of experience and background in the professional and military markets while Brian builds upon his success and momentum in Canada and helps us focus our efforts on growing and expanding Mustang’s network of recreational dealers south of the border,” said Glen MacPherson, Mustang Survival’s vice president, sales, in a company press release. “This organizational shift is part of our long term strategy to strengthen the brand in core markets, manage channels more effectively, and achieve revenue growth targets north and south of the border.”

“Mustang Survival has a proud heritage of providing innovative and quality lifesaving solutions across all markets,” said Grupa. “I look forward to working with all our customers while supporting our distribution channels with innovative products made to provide all our users with the highest level of safety possible.”

“It is a pleasure to work with such a devoted team as Mustang Survival,” said Milligen. “I consider it a great honor to now be able to contribute to this team north and south of the border.”




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