W&O names Kimberly Hegg director of marketing and communications
- By WorkBoat
Hegg, who has more than 20 years of experience leading marketing initiatives for several global companies, is tasked with strengthening the W&O brand, the company says, and enhancing the brand’s relationship with customers, prospects, vendors and employees.
“Marketing and communications touch every aspect of our business, from the moment our customers hear of us through the complete execution of a project,” said Michael Hume, W&O’s president and CEO, in a company press release. “While our sales and marketing efforts have always operated synergistically, we felt it was important to have someone of Kimberly’s experience and caliber join our team to be our internal and external brand champion. Strong brand management and efficient execution of marketing and communications strategies are essential for our long-term growth, particularly in regards to several expansion opportunities we have in the immediate future. We are happy to welcome Kimberly to the W&O team.”
In her new role, Hegg will ensure that the W&O brand is communicated and strengthened with both external and internal audiences. She will work alongside W&O’s vice president of sales and marketing to align W&O’s strategic marketing and communications plan with company sales goals. With execution assistance from her marketing and communications team, Hegg will guide all strategies and tactics as they relate to advertising, direct marketing, public relations, internal communications and corporate branding.
Prior to joining W&O, Hegg served as director of corporate marketing, marketing director/product manager, marketing manager and customer service manager for a number of global companies. Various industries in which Hegg has marketing experience include marine electronics, information and computer technology, industrial door systems and home décor accessories. She began her career at The Coca-Cola Co. followed by the national advertising agency Fitzgerald & Co., after graduating with her bachelor’s degree in advertising from Michigan State University.